Businesses rely on signs to draw in customers. Customers can be pragmatic about their buying decisions, but pragmatism is not always the primary reason an actual purchase is made. Appeals to emotions commonly guide buying decisions like an invisible hand. Well-devised promotional signs that combine the heralding of a great deal with enticements to feelings can possibly nudge customers towards buying protein powders that may not be moving off the shelves.
16 August 2016
A church sign is a very important method of communicating with the members and non-members of a church congregation. A clever and current church sign can attract new members to a church. If you are in charge of the sign in front of your church, here are a few things to consider: Change Your Church Sign Often - As with any effective signage, it is very important to have the most current information displayed on your sign at all times.
4 August 2016
Bumper stickers are fun to collect, and they're often created with quotes, images, and ideas that people are passionate about expressing. What's not to like about them? There's only so much room on a bumper of a car, though, and eventually you may want to expand on where you can post your beloved bumper stickers. Here are some alternative uses that still allow you to express your passions with these beautiful stickers.
19 July 2016
Promoting your small business at a local craft fair or flea market can be a great way to reach many customers at one time without having to invest a ton of money into marketing. If you plan to set up a booth at a local craft show or flea market in the near future, be sure to have a large, custom sign made for you to be able to hang behind your booth so people can easily find you in the large and sometimes crowded space.
15 July 2016
Commercial gyms must continually bring in new members in order to thrive. Many members of independently-owned gyms are health enthusiasts who are not adverse to lifting heavy weight and working out hard. The patronage of these individuals is definitely appreciated. Still, no gym should rely solely on a single segment of customers. Gyms should bring in people who may not already be health enthusiasts, but may be intimidated about entering the gym.
13 July 2016
When you have a storefront in a plaza, it can be hard to make your business look different from neighboring storefronts. Sharing the same style of building with immediate nearby businesses can make your own property easy to overlook by people passing by. If you want your business to stand out among the others in the plaza, you can do a few things to help differentiate your establishment from others. Here are 3 ways you can make your plaza-based business stand out from the others around you.
6 July 2016
If your business has not been getting the foot traffic that you desire this year, you need to change the way that your business reaches out to customers. One of the easiest and most effective ways to reach out to new customers is by changing your signage or creating signage to advertise for a specific event. Here are three tips that will help you draw in new customers with your signs.
4 July 2016